Fashion show runway lea chen12/29/2023 ![]() With the couture week debut, Chen’s collection will include the brand’s endeavors to incorporate excess fabrications from prior offerings. The customer for our demi-couture line is someone who is looking for high quality with more of a creative edge or simply fashionable clothing.”Ĭhen said it also presents an opportunity to purchase well-crafted pieces for those who may not need one-of-a-kind or the full customization process of haute couture. “We like this demi-couture category because it offers a client that appreciates the quality and material craftsmanship of luxury fashion but is more affordable than haute couture. We found out that demi-couture, right now, is a bit of an empty space,” Chen told WWD. ![]() The positioning of the brand before was a bit upscale - what we’ve been doing is really high-pitch of quality, craftsmanship, experimenting and refining out details, so we feel we need to define our value with a more accurate genre. “This is a huge decision for me and for our team, to move to Paris and release our first collection during couture week. Known for her conceptual, couture-like, gender-fluid designs (as seen from spring’s voluminous ruffled and tiered bright blue “winged” dress or fall’s layered chiffon coats and fabric-roll frocks) and theatrical-style runway performances, Chen’s decision to debut during Paris couture was also derived from finding more of an open space in the market. In some ways it feels like we are already developing a partnership from the ground up.” “They’ve come to us organically, appreciating what we are doing and we feel lucky they are taking so much interest and offering their input as to how we can grow our brand to fit the opening in the demi-couture market. ![]() “We currently don’t have stockists yet, but the shift in our strategy was heavily influenced by the continued curiosity and interest from a few key stores we hope to work with soon,” Chen told WWD of her label, which offers ready-to-wear from $270 to $1,800 and demi- couture styles (on average) from $1,000 to $4,000 direct-to-consumer. Following two New York City-set runway shows in 2022, Chen is shifting strategies and leaning into the demi-couture angle of her business to present a 35-look collection for the first time at Couture Fashion Week on Jan. Since September 2021, Parsons graduate and New York emerging designer Lu Chen has been crafting and releasing collections for her label, Lùchen, with a meld of ready-to-wear and conceptual, demi- couture styles.
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